2025 marks a significant milestone for Trebax: fifty years of innovation, quality, and reliability in the ceramic industry. To celebrate this journey and move forward with determination, we have chosen to refresh our corporate identity.
Our rebranding is not just a visual update—it is a statement of intent. We remain firmly rooted in our values of ingenuity, responsibility, reciprocity, passion, discipline, and determination, while evolving to communicate more effectively who we are and what we offer.
What’s changing?
- A modern and essential logo that reflects our evolution without resorting to simplistic minimalism;
- A new payoff that highlights our commitment to “shaping” customer solutions, going beyond the traditional role of mould manufacturers;
- A renewed visual identity, with a design that conveys solidity, openness, and leadership.
What remains?
- The symbol, though refreshed, retains the four pressing arrows as a tribute to our roots;
- The vinaccia tone, now brighter, continues to define our distinctive color identity;
- A message of uncompromising excellence—because that’s what we do best.
“OUR REBRANDING IS NOT JUST A VISUAL UPDATE—IT IS A STATEMENT OF INTENT”
This renewal goes beyond appearance: it strengthens our positioning as strategic partners for the ceramic industry and opens new perspectives for the future, with a focus on international expansion and continuous innovation.
We have already begun our restyling, refreshing our digital presence with a modern website and a smoother user experience. Likewise, our LinkedIn profile— which we invite you to follow—has been updated with the new visual identity.
In the coming months, our new identity will gradually replace the previous one across printed materials, signage, and all other physical assets.
Trebax is evolving, but its essence remains unchanged: innovate, excel, grow. Together.